MU/DAI is a creative agency using design and technology to make experiences better. I spent my summer of 2015 in MU/DAI’s Chicago office as an experience design intern.
Some things I did.
With respect to NDAs I can’t disclose details on projects.
Reimagined cashless payments with service design solutions for Visa.
Grew the membership of women's golf network with brand development and web design for leading golf organisation, Women On Course of Billy Casper Golf.
Created an information sharing prototype to change the face of spam emails for large Chicago wealth management firm.
Rethought the MU/DAI story through web, video and animation.
How I Got There
I had just spent an amazing year studying at Loyola University, Chicago and I was not ready to go home. I was keen to spend the summer developing my skills with a design agency before I entered my final year of university in Ireland.
When I first came across MU/DAI I could see that their goals and approach aligned with mine as a designer. I didn’t know anyone in the company to make a connection, so I knew that I would work that little bit harder to reach them.
Seeing that play, creativity and user centered design were a few core MU/DAI values, I sent them a video cover letter that fitted with those ideas.
I aimed to show MU/DAI that I understood what they were about and I would be a good fit.
A couple of months later, I began my internship with MU/DAI.